Annual reports are where print production has to be exact: dense financial tables, compliance copy and executive narrative set to a grid that has to survive the press. But the printed report is no longer the end of the job. The same editorial assets come back as an interactive digital twin, a tablet publication with touch links, timelines, hotspots and data visualisation that make the numbers land. This page covers both sides of that: the print annual reports, and the interactive publications built from them. Same content, two formats, one standard: set it for the press, then build it for the touch screen.
Actelion: the 80-page report that becomes a touch-screen publication
A multi-volume, four-part annual report pack — Shaping Our Future, the Corporate Governance and CSR Report, the Compensation Report, and the Financial Report — totalling 80 pages plus covers, housed in a custom-engineered presentation slipcase that unifies the four modular volumes into a single corporate suite.
What I did
- Designed the four-part, 80-page annual report pack plus a custom slipcase housing all volumes
- Managed complete bilingual, dual-language layout execution (English and German) with precise typographic grids, hyphenation rules and pagination
- Structured dense financial tables, compliance disclosures and executive narratives across consistent multi-column grids for legibility and print accuracy
- Designed the 24-page full-colour white paper to accompany the report
- Adapted all print assets into an interactive digital publication: touch links, interactive timelines, pop-up hotspots
- Managed press-ready CMYK artwork storage for physical book printing and smooth interactive file performance
Alongside the print suite, a 24-page full-colour white paper was designed and produced, and all the print editorial assets were adapted into a fully interactive digital publication optimised for iPad and tablet — embedded touch links, interactive timelines, and pop-up hotspots for deep-dive detail.
Annual Reports & White Paper: Actelion.
West Bromwich Building Society
Rebuilding a Legacy Report Into Modular, Press-Ready Templates
Actelion’s suite went digital; the West Bromwich report went the other way, back to the fundamentals of print: a new brand, a new template system, and the press work to prove it held.
A 52-page Annual Report marking the launch of West Bromwich Building Society’s new brand identity.
What I did
- Designed and produced the 52-page Annual Report for the new brand identity
- Rebuilt legacy design files and tabular assets into modular, updatable InDesign templates
- Managed colour setup: full-colour cover, 2 spot-colour interiors
- Attended on-site press passes to oversee colour accuracy and QC
West Brom Connect (supplementary)
The result: a 52-page report built in the new identity on modular InDesign templates, so next year’s edition is an update, not a redesign.
Digital twins start with exactly this kind of print discipline: grids, colour control and press proofing before a single hotspot is added.
Annual Report: West Bromwich Building Society.
The digital twin: interactive annual reports
Adapting print annual reports into fully interactive digital publications, optimised for tablet viewing — the digital twin of a printed report, not a PDF in a trench coat.
What I did
- Adapted print editorial assets into fully interactive digital publications for iPad and tablet
- Built enhanced navigation: embedded touch links, interactive timelines, pop-up hotspots
- Delivered video-embedded, data-visualised annual reports for Civica and Actelion
Civica, a market leader in specialist systems and business process services for public-sector organisations, is the stand-out: an interactive report carrying £202m in revenue, 11% growth, 2,000 organisations, 4,000 schools and libraries supported — all presented with embedded video, touch navigation and data visualisation that make the numbers actually land.
Interactive Annual Reports: Civica / Actelion.
One practice, print and interactive
Print and interactive are the same work done twice, to two different standards. The report that survives the press has to be set with the discipline of compliance and typography; the digital twin has to be built with the discipline of interaction and performance. In both I start from the same editorial assets and the same content decisions, and in both the finish is the same: a layout-ready set the client can ship. The press pass proves the print is right; the touch screen proves the numbers actually land.
Taken together, the print reports and their interactive twins are one continuous publication practice: set for the press, then built for the touch screen, both running to the same standard.