A full website relaunch and rebuild, placing community at the heart of the brand
A brand refresh and full website rebuild for Tiata Fahodzi, bringing the site in line with its new direction as a cultural and conversational hub of ideas, while simultaneously making it easier for the in-house team to run.
What I did
- Audited all existing brand materials, selecting core assets to give fresh vibrancy and attract younger audiences while maintaining Tiata’s established brand
- Worked with designer and developer to build the staging site, importing Tiata’s existing content and creating new templates to proactively suggest related posts — keeping visitors reading for longer
- Consulted with the in-house team to redesign the admin portal, making site maintenance user-friendly, clean and aligned with their most common requirements
- Designed and produced a full instruction manual documenting every aspect of site management in clear, simple steps
- Delivered team training as part of a comprehensive handover, so all in-house staff were fully versed in the new systems
- Launched the live site to coincide with Tiata’s 25th Anniversary
