Bespoke Membership Suite That Aligns When Assembled

A full bespoke membership suite for the World Coal Association, all in full colour and cut to bespoke sizes: introductory booklet, application for membership, the 2013–17 Strategic Plan, and the Membership Listing.

  • Designed the full nested membership suite: booklet, application, strategic plan, listing
  • Cut all materials to bespoke sizes, with a matching motif across covers that aligns when assembled
  • Delivered a square-format booklet with die-cut cover, spot UV gloss and emboss
World_Coal_Association-wca-stack-01
World_Coal_Association-wca_membership_suite_02
World_Coal_Association-wca_membership_suite_04
World_Coal_Association-wca_membership_suite_06
World_Coal_Association-wca_membership_suite_03
World_Coal_Association-wca-stack-03

The signature move was a square-format booklet with a die-cut black cover, spot UV gloss and emboss — and a matching motif across every cover that only aligns when the full set is assembled. The suite tells you, physically, that it belongs together.

Brand Toolkit: Communications Handbook for the Royal Foundation Family

Guidance on the use of the Royal Foundation brand — a unifying toolkit for the suite of charities under the Royal Foundation, built to close the gaps in brand understanding between the subsidiary charities, where many materials were being misused or never authorised by core Comms.

What I did

  • Consulted across the Royal Foundation’s Comms and Marketing teams to identify bottlenecks and blind spots across the suite of charities
  • Developed unifying training and resource materials to ease access to all brands, standardising tone of voice, image selection and comms best practice
  • Designed new, clarified workflows placing the core Comms team at the heart of all planning and sign-off stages
  • Conducted a full audit of all existing brand materials to generate templates, checklists and workflows ensuring approval on all comms
  • Resourced and launched a centralised digital asset management system placing full control with core Comms across all brands
  • Reviewed ongoing in-house annual image queries for the Duke and Duchess of Cambridge, letting subsidiary teams self-serve pre-approved image sets and releasing core Comms from high-frequency requests
Brand Toolkit hero — the unifying Royal Foundation brand suite.

Brand Refresh, Website Rebuild & Launch

A brand refresh and full website rebuild for Tiata Fahodzi, bringing the site in line with its new direction as a cultural and conversational hub of ideas, while simultaneously making it easier for the in-house team to run.

What I did

  • Audited all existing brand materials, selecting core assets to give fresh vibrancy and attract younger audiences while maintaining Tiata’s established brand
  • Worked with designer and developer to build the staging site, importing Tiata’s existing content and creating new templates to proactively suggest related posts — keeping visitors reading for longer
  • Consulted with the in-house team to redesign the admin portal, making site maintenance user-friendly, clean and aligned with their most common requirements
  • Designed and produced a full instruction manual documenting every aspect of site management in clear, simple steps
  • Delivered team training as part of a comprehensive handover, so all in-house staff were fully versed in the new systems
  • Launched the live site to coincide with Tiata’s 25th Anniversary
The rebuilt Tiata Fahodzi site.
Black Lives — new direction, fresh vibrancy.
Handover documentation — every aspect of site management in clear steps.