A bespoke direct mail campaign for trustees — personalised video on locked iPads, custom foam inlays, and protective containers that make the unboxing part of the brand.
A bespoke, highly personalised direct mail campaign targeting Hymans Robertson trustees — complete with custom-designed outer boxes, internal inserts, and accompanying campaign literature.
- Bespoke direct mail packages with custom outer boxes, inserts and campaign literature
- Personalised video campaign on pre-configured iPads locked to dedicated client playback
- Custom foam-boarded box inlays with integrated action instructions
- Customised protective external shipping containers aligned to campaign branding
The centrepiece was a personalised video campaign delivered on pre-configured iPads, locked to dedicated client media playback and housed in custom foam-boarded inlays with integrated action instructions — sealed inside customised protective shipping containers aligned to the campaign brand, so the unboxing itself became part of the experience.